Friday, May 8, 2009

Dream Scenario

After the announcement on Wednesday of the Blackboard acquisition of ANGEL (see http://angeliclearning.blogspot.com/2009/05/dark-angel.html), here’s my dream scenario:

  • Blackboard acknowledges that it acquired ANGEL because they recognize ANGEL a superior product. Blackboard provides a migration route from Blackboard (classic) and Blackboard CE to ANGEL and encourages/pushes existing clients to switch to their new product: ANGEL.
  • Recognizing the inferior support provided by Blackboard and the highly esteemed good quality support offered by ANGEL, Blackboard maintains and expands their Indianapolis-based “ANGEL” tech support center. Former “Blackboard only” tech support staff must vie for a position (based on quality of service) to remain with the company based on their knowledge of ANGEL.
  • Blackboard recognizes you can’t squeeze the “golden goose” too much or you get crap rather than golden eggs so they decide to freeze price increases for 3-4 years while they get their “house in order.”
  • Enhancements are made to ANGEL in a cautious by timely fashion.
  • Blackboard finally ditches its “dark side” and becomes Whiteboard Inc. or simply “ANGEL Learning.”
  • We all live happily ever after.

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